Writing for the Web
filed in Uncategorized on Mar.04, 2010
Writing for the web is very different to writing for print. Most visitors to your site have tired eyes. They will have come in via Google and will give your page about 10 seconds (if you are lucky) while they skim for keywords related to topics they are interested in. If you are lucky, they won’t press the Back button.
Read the first 2 or 3 articles at http://www.useit.com/papers/webwriting [by Jacob Neilson, the web usability guru].
My top tips for writing are
- Use short sentences and paragraphs
- Use small words
- Prefer bulleted lists rather than long comma separated phrases
- Write your first draft. Count the words. Aim to reduce the word count by 1/2
- Create a clear document structure (mind maps help)
- Make meaningful link text: never use the phrase “click here”
- Relevant pictures and illustrations help a lot (and can save 1000 words!)
- Use plain formatting: just the standard html heading and paragraph tags. Extra formatting distracts.
- Say it once and only once! Some people suggest the inverted pyramid style of writing used by newspapers. I think it takes too long to read and you get sick of the repetition.


